SELECTED PROJECT

Pampers Collection

Industrial design, product concepts, prototyping

Role

Industrial designer translating parent and baby needs into product concepts, graphic directions and physical prototypes.

FY22–23 into FY23–24

As babies grow, the things families need from baby care change with them. My work for Pampers explored skin health, comfort and growing baby independence. Selections of assembled goods, innovation concepts and structural packaging work. The collection spans skin-care signals, breathable diaper structures, toddler fit and potty training. Developed across FY '18 – '24 the concepts bring together product, graphics and physical prototyping to explore how Pampers could support different stages of development.

Leave Nothing Behind. Early concepts exploring ways to keep baby’s skin clean.

JGlo — visual directions. Exploring how product graphics could communicate skin-care benefits.

JGlo — botanical graphics. A refined graphic direction developed for the Pure subbrand.

JGlo — graphic exploration. Alternative exterior graphics for communicating the skin-care proposition.

Swaddlers — Pillow Tuck. Physical prototypes exploring softness, structure and air to skin.

Swaddlers — 3D Space / Foam. Material and construction exploration to inform feasible product bundles.

Leave Nothing Behind — floating topsheet. Concept development for a floating topsheet.

Leave Nothing Behind — structure study. Exploring internal structure and separation from skin.

Proactive skin care — delivery forms. Existing product formats assembled for blinded consumer research.

Proactive skin care — dispensing. Comparing delivery methods and the experience of adding a skin-care step.

Proactive skin care — packaging. Research samples used to explore convenience and credibility.

Daredevil — adjustable fit. A concept for supporting movement as toddlers play and explore.

Daredevil — expandable waist. Exploring fit and freedom of movement for young toddlers.

Potty training — independence. A range of concepts to help children build independence.

Potty training — awareness. Exploring need-to-go awareness and confidence through the transition out of diapers.

← Jake Jayakaran