Pampers Device Design Language

As Pampers expanded into devices and new ways to serve families, its products needed to carry the brand into the home. A physical design language would help connect the familiarity of Pampers with new product forms and help them blend seamlessly into the environment of the home. The opportunity was to expand the brand identity of Pampers into a shape language and define a family of form that could flex across a range different packages and devices. Form, proportion and interaction details could provide a shared foundation, while individual products had enough freedom to address their own purpose and context.