Pampers Digital Innovation Funnel

Pampers had digital ideas developing across teams, but no consistent way to compare them or decide where to invest. I built a repeatable innovation framework that began with unmet family (user) needs, then increased the depth of validation as each opportunity matured. Working across design, research, brand, engineering, product and business leadership, we established shared stages and advancement criteria. The approach made the portfolio easier to assess and helped concentrate effort on opportunities with stronger evidence. Specific concepts, investment decisions and commercial outcomes remain confidential.