From an AR idea to a launched partnership.

Experience design, augmented reality, partnership development

Role

Design innovation lead developing the initial prototypes, building leadership support and directing work with external partners.

Pampers · 2019–2021

I saw an opportunity to make everyday parent–baby moments more delightful through augmented reality. Snapchat offered a way to meet parents in an app they already used. I built the first Lens Studio demos around faces, diapers and packs, using existing graphics as triggers without changing the product or packaging. I connected with Snap through Lens Studio support, secured funded agency development and used working prototypes to bring Pampers leadership on board. The work helped launch Love Starts With You campaign in 2020. Early pack concepts later informed the Storybook lens, launched in March 2021.

I saw an opportunity to make everyday parent–baby moments more playful through AR. I built the first demos, brought Snap and Pampers leadership on board, and helped turn the idea into live campaigns.

Meet parents where they already are. Build on Snapchat, without asking them to download another app.

Make the idea tangible

Built Lens Studio demos around faces, diapers and packs. Existing graphics became AR triggers—no product or packaging changes needed.

Create a path to launch

Reached Snap through Lens Studio support, secured funded agency development, and used working prototypes to win leadership support.

Bring it to parents

Helped launch Love Starts With You in 2020. The early pack concepts later informed the Storybook lens, launched in March 2021.

Love Starts With You

Face lens · Launched 2020

Storybook

Pack lens · Launched March 2021

Early prototypes and lens UI by me. Final experiences developed with Snap and agency partners; I directed prototypes and launch assets, then advised the Storybook lens.

Early explorations

Lens Studio demos I built to make the opportunity tangible.

Early exploration 01

Early exploration 02

Early exploration 03

Toward the campaign

Partner-developed prototypes I directed, alongside a launched campaign filter.

Pack lens · Partner prototype

Diaper lens · Partner prototype

Love Starts With You · Filter

A small prototype can open a much bigger door.

Original case study ↗