Tide & Downy UNS Collection

Industrial design, packaging, form development

Role

Industrial designer developing structural packaging concepts, physical studies and concept visualizations.

Selected work · 2016

Packaging has to work in the hand and on the shelf. Across Tide and Downy Unstopables, I explored how structural design could improve dispensing, ensure child safety, express brand identity and serve both daily use as well as shelf presentation. The work ranges from Tide’s dual-formula pump architecture to Unstopables design language and single piece cap concepts, reusable multipacks and refill systems. Sketches, physical studies and concept visualizations enabled exploration and leadership alignment.

A developed dual-chamber pump concept, balancing one-handed use with separate formula storage and a practical component architecture.

Sketch exploration of taps, pouches, dosing cups and refill structures.

Early pack requirements: two liquid chambers, coordinated pump engines and an ergonomic one-handed grip.

Physical form studies and pump configurations explored through successive prototypes.

A development review comparing actuation, grip, dose, bottle volume and component count.

Cap concepts exploring brand expression, dosing and scent engagement.

Single-piece cap direction with scent openings and brand-specific detailing.

A packaging roadmap connecting near-term cap evolution, limited-edition experiments and longer-term bottle forms.

Bento-inspired pack concepts exploring modular containers, stacking and separation.

Alternative refill and dispensing structures for grouped products.

A concept combining a reusable outer container with individual scent tubs.

An alternative three-tub bundle in a corrugated outer pack.

Concept visualization of bundled packs arranged as a complete retail pallet.

A merchandising concept pairing starter kits with individual refill options.

A retail-context composite used to evaluate the concept’s presence in a club-store aisle.

← Jake Jayakaran